Frida
Querida
The taste of Italy
Frida Querida means the excellence of fashion in Italy. Smooth, but affordable. A modern classic that goes with the new women. Comfortable, versatile, outstanding... The brand was some fresh air to the world of the bath suits and complements. And it needed campaigns in accordance.
By that time, the campaigns were thought mostly for printing purposes, as social media was not that big.
Nowadays, Frida Querida has presence over many channels.
This picture belongs to a national campaign that we delivered across shops around Italy. It is based on the simplicity and minimalistic approach of Mondrian who influenced and inspired the collection for that summer. Using the collection colours and its "basic" shapes, we developed this poster with one of our model's photoshoots.