Logo
Design
Logo presentation
These two different options were presented to a client for a future Lido and Splash Park. Bearing in mind the target for this project, we unite colours and shapes to reflect the spirit of the venue. These options can suffer changes in the near future.
The wave option
One of the options we presented consisted on the star of the show on a place like this one. That is, the water. Where you can swim, dive, splash, slide...
With a recognizable shape (or parts of it) that can be used for many applications and bold colours to stand out but still be kid friendly. Mantaining a minimalistic style, combined with the font Uniform (but rounded), it can be read for afar.
Click the images on the slide to enlarge:
Iteration from the achieved shape of the wave to the more refined finished one, going through a splashed version of it.
Some of the potential uses of the wave shape.
Three out of three statics the client asked for. In this case, we opted for the full-colour version of the logo against the background.
Iteration from the achieved shape of the wave to the more refined finished one, going through a splashed version of it.
The icon option
The other option offers a variety of options to use. From an icon to a vertical or horizontal version.
Again, water inspired the design. Taking as an inspiration the reflexes that light tends to form on the water and using part
of the corporate colours of the council involved in the project, I came up with this idea.
Using again a rounded version of Uniform, this time with DINEngschrift for the tagline or Raleway.
Click the images on the slide to enlarge:
Three different options and elements of the logo. Showing the variability achieved.
With the shape created, we are going to be able to produce content for both digital and printed materials.
Three out of three statics the client asked for. Using the icon version of the logo.
Three different options and elements of the logo. Showing the variability achieved.